A poll has discovered that Americans trust a number of large companies like Amazon and Google over personalities like President Trump; Tom Hanks and Oprah, among others. Further, the poll shows that distrust in the American government continues.
Amazon and Google ranked third and fourth, respectively, in the top five most trusted brands; with Americans’ primary doctors ranking first, the military second and “extreme weather warnings” clocking in fifth.
However, celebrities and other public figures did not rank so highly for trust. Actor Tom Hanks ranked 7th, Oprah 9th, Trump 12th and billionaire investor Warren Buffett 15th. Also, the poll found a generational split, with 58% of Gen Z and 54% of Millennials; less likely to trust brands and corporate America, compared to 52% of Baby Boomers.
Although the poll revealed that Gen Z and Millennials prioritize privacy and strong ethics in companies; Google tied for first with both groups as their number one most-trusted brand, despite some recent negative stories. Gen X and Boomers also tied on their number one trusted brand: the United States Postal Service.
Across all generations surveyed, 46% said they do not trust the average major company to have a mission beyond profit.
Besides celebrities, Amazon and Google also outranked teachers, law enforcement officers, religious leaders, scientific studies, Wall Street, the news media; as well as health warnings and advisories, as well as labels on food packaging.
The poll was conducted by Morning Consult; a global, privately held technology and media company established in 2013. It was named one of the fastest growing technology companies in North America by Deloitte.
Forbes reports that growing distrust in government and other institutions has gained attention in recent years; among over 80% of Americans surveyed.