Travellers who are missing the skies and want to experience the culinary delights of first-class dining can do; so from their home thanks to a new partnership between British Airways, Feast Box and Do & Co.
The airline has teamed up with its catering partner Do & Co, and Feast Box, a provider of internationally inspired recipe boxes; to create a limited-edition cook-at-home meal kit that mirrors British Airways’ First cabin dining experience. Each meal kit includes a four-course menu inspired by the luxurious food served in British Airways’ First cabin.
They will receive the full ingredients – as used in the First cabin – to cook the meal at home; along with a recipe sheet and also an information card in the form of a passport.
The meal kits can be ordered here to be delivered direct to a customer’s door.
Each meal kit will cost from £80 and serve two people.
The kits are available to order from today with deliveries beginning next week.
Hamish McVey, head of brands as well as marketing at British Airways, said: “We hope that this exclusive First experience will allow our customers who are missing flying to enjoy an amazing dining experience at home.
“British Airways, Feast Box and Do & Co take huge pride in offering top quality international cuisine; and although it might appear a little different being delivered to a customer’s door rather than at 38,000 feet; we hope it will be just as exciting.”
Customers can share the images of their dining experience at home with the airline on its social media pages using #BAFirstFeast.