Facebook Inc. Chief Executive Officer Mark Zuckerberg; said the social network is making it easier for content creators; to set up their own digital shops on photo-sharing app Instagram.
The Menlo Park, California-based company is also testing a new affiliate tool; to enable people to get paid for product promotion, Zuckerberg said.
The feature will also allow Instagram creators to earn a commission for purchases; that are made through their recommendations to their followers.
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Brands will set their own commission rates, he said.
During the pandemic, Facebook has also been pushing its e-commerce offerings; to attract small businesses that ramped up their digital outreach; to find new customers when traffic at brick-and-mortar shops declined.