Facebook to ease creation of Instagram shops for influencers

Facebook to ease creation of Instagram shops for influencers

 

Facebook Inc. Chief Executive Officer Mark Zuckerberg; said the social network is making it easier for content creators; to set up their own digital shops on photo-sharing app Instagram.

The Menlo Park, California-based company is also testing a new affiliate tool; to enable people to get paid for product promotion, Zuckerberg said.

 

The feature will also allow Instagram creators to earn a commission for purchases; that are made through their recommendations to their followers.

ALSO READ: Instagram making changes to its algorithm 

Brands will set their own commission rates, he said.

The announcements are part of a larger push by Facebook and Instagram; to lure creators with new monetization tools; as they fend off competition from social media rivals; such as Snapchat and TikTok. 

During the pandemic, Facebook has also been pushing its e-commerce offerings; to attract small businesses that ramped up their digital outreach; to find new customers when traffic at brick-and-mortar shops declined.

 

About The Author

Osigweh Lilian Oluchi is a graduate of the University of Lagos where she obtained a B.A (Hons) in English, Masters in Public and International affairs (MPIA). Currently works with 1stnews as a Database Manager / Writer. [email protected]com

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