After years of positively representing Switzerland through his sporting excellence and friendly, down-to-earth manner, Roger Federer has now become an official brand ambassador for the destination.
The tennis legend is entering into a long-term cooperation with the Swiss national tourism board, Switzerland Tourism. The common goal: attracting guests to visit Switzerland with its energising nature. The support is much needed at this time; emerging from the biggest tourism crisis since the WWII.
“This is a perfect match, because Switzerland and its unblemished nature have clearly contributed to Roger’s unprecedented career,” explains Switzerland Tourism chief executive, Martin Nydegger.
“Whenever it says my name; there is a Swiss flag next to it.
“I have been very proud to do that for the first 22 years I have been on tour; and it will always be like that.
“To join forces with ST now is a logical step for me,” said Federer.