The French competition regulator has ordered Google to take measures regarding some of its advertising methods, saying these had hit French firm Amadeus which runs a directory service in the country. This is not the first time Google is attracting the wrongful attention of regulators in Europe over its business practices
‘Google will need to quickly clarify the rules for its Google Ads online advertising platform that apply to electronic paid information services in order to make them more precise and intelligible and to ensure their application under non-discriminatory conditions,’ the regulator said in a statement.
Its decision comes a few weeks after France’s data protection watchdog fined Google €50mil (RM234mil) for breaching European Union online privacy rules, the biggest such penalty levied against a US tech giant. – Reuters
Google has been repeatedly accused of ‘pretty sneaky practices’ that stifle competition and give it edge over other firms that operate using its platform. It has denied these claims but also promised to address the reasons for the complaints.
This is the most recent complaint being registered this year.