Gokada diversifies into e-Commerce, eyes market share

Gokada diversifies into e-Commerce, eyes market share

Gokada Rides Ltd., a Nigerian-headquartered ride-hailing firm, has diversified into e-Commerce.

Gokada has now launched a new app to allow customers to access other services including e-commerce and food delivery.

Bloomberg reports that the startup diversified into last-mile delivery and logistics in 2020. The move came after the Lagos state government banned motorcycle taxi services in January.

In a statement released to the media on Tuesday, June 1, 2021; Gokada says it is looking to cash in on projected growth in the e-Commerce sector.

“With increasing internet penetration and ease of mobile payments; the e-commerce sector in Nigeria is set to grow and last-mile delivery is set to drive this even further. Gokada is looking to serve this growing market with expansions from its current base in Lagos across multiple cities in Nigeria.”

Gokada is also re-introducing its bike transportation services in cities in Ogun and Oyo states; where they are still allowed to operate.

The Nigerian e-Commerce ecosystem is currently dominated by Konga and Jumia; with the former responsible for a series of strategies and innovations that have raised the bar in the industry.

ALSO READ: Gokada CEO Fahim Saleh murdered by Personal Assistant – Police sources

Fahim Saleh's Nigerian venture Gokada was hit hard by new regulations | Dhaka Tribune

Meanwhile, the Presidential Steering Committee, (PSC), on COVID-19 has announced that it would proceed to deactivate the international passports of Nigerians; especially those who flouted the 2021 Health Safety Regulations as it concerns travel advisory.

The COVID-19 Committee Chairman and Secretary to the Government of the Federation, Mr Boss Mustapha, made this known in Abuja on Tuesday, June 1.

”Pursuant to the travel advisory issued; I wish to inform you that the PSC has initiated series of sanctions against those that have violated the 2021 Health Safety Regulations.

”To this end, the PSC has published the names and particulars of over 200 violators that evaded the quarantine requirement.

“This is considered a serious infraction and the PSC will proceed to do the following: deactivate the passports of Nigerians involved, for a period of not less than one year; revoke the visas of foreigners that have abused our hospitality; and prosecute the violators where necessary.”

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