Since the earliest times, humans have needed to be sensitive to their surroundings to survive; which means that we have an innate awareness of our environment and seek out environments with certain qualities.
First of all, humans have a strong need for safety and security and look for those attributes in their environment.
We also look for physical comfort; such as an environment with the right temperature.
In addition, we seek an environment that is psychologically comfortable: for example, environments that are familiar, but offer the right amount of stimulus.
Retailers and the hospitality industry know this very well and try to provide an atmosphere; that creates a positive customer experience and offers three important attributes: comfort, safety, and entertainment.
These attributes are equally important in healthcare as well.
ALSO READ: Respecting people’s personal space