Instagram’s new Co-Watching feature promotes social distancing

Instagram’s new Co-Watching feature promotes social distancing


Social distancing



Social media and connected technology often gets a bad rap but during this unprecedented time of isolation; it is helping to deliver a feeling of normalcy as millions of people can easily stay in contact with loved ones; work from home and entertain themselves via the Internet. Just imagine how much heavier the feeling of solitude would have felt just 20 years ago.



Instagram on Tuesday launched a new feature designed to promote social distancing during this unprecedented time that we find ourselves in.



Dubbed Co-Watching; the new functionality allows users to view Instagram posts with friends over video chat. Simply fire up a video chat by tapping the associated icon in the Direct inbox or in an existing Direct thread then view liked; saved and suggested photos / videos simultaneously with your friends by tapping the photo icon in the bottom left corner of the chat.



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The Facebook-owned social media platform has also added a “Stay Home” sticker. Accounts that utilize the sticker will be added to a shared Instagram story; aggregating them into one place so users can see how others are practicing social distancing.



Facebook was among the first major tech giants to act against the coronavirus.




In mid-February, the company said it would be skipping the Game Developers Conference; and less than a week later, canceled its own F8 developer conference. Earlier this month, Facebook said it would be giving employees a $1,000 bonus to help deal with the financial stress of the pandemic; and was investing $100 million to help small businesses.

Facebook is also one of several streaming service providers that agreed to reduce the quality of video content in the EU; in order to reduce stress on communications networks.

About The Author

Lilian Osigwe

Osigweh Lilian Oluchi is a graduate of the University of Lagos where she obtained a B.A (Hons) in English, Masters in Public and International affairs (MPIA). Currently works with 1stnews as a Database Manager / Writer.

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