Konga: A Case Study for African Entrepreneurship – Chris Uwaje

Konga: A Case Study for African Entrepreneurship – Chris Uwaje



The Konga experience is one worth a full-fledged discourse.



In an attempt to illuminate the import of this writeup, one can argue that deep-thinking without the box informs that development belongs to culture and not to civilization!  From time immemorial, there has been a significant entrepreneurship signature inscribed on the canvas of African cities. Therefore, there is a beneficial playbook of African entrepreneurs out there, worthy of a case study.


What are the hidden values in the mind of the African entrepreneur? Do we really know? Can it be revealed without a conscious Case study? Nurturing case-studies on entrepreneurship business model are essential in several layers of existence, economic, and national development. Africa’s domestic development agenda should focus on entrepreneurship case studies.


However, Entrepreneurial Case Studies out of Africa are rare.


ALSO READ: Konga and the first Igbo Man to set up shop in Space? – Dr. B.B.Usman

Konga: A Case Study for African Entrepreneurship - Chris Uwaje



Consequently, it is equally uncommon to find a 100-year-old company out of Africa. Whereas credible African companies with reliable business models possess the ability and pedigree to become century-old corporations. In pursuance of this axiom, it is now time to examine the track records of African entrepreneurs. Therefore, examining the issue and identifying Konga as an economic development case study amongst successful companies in Africa is significant in thought and in deed.


The layman’s understanding of an entrepreneur is that of the man and/or woman who assemble theirs or other people’s capital and deploy it to amass more capital. For the avoidance of interpretational doubt and ambiguity in meaning; ‘the true entrepreneur is a person with a dense-minded ambition, who anticipates the future and always in search of something new;exploiting the possibilities of the ideas presented at the speed of thought to determine the risks, uncertainties and benefits of the game’.  



This, amongst others, qualifies why Konga’s phenomenal business strategy, performance track-records and successes across board should be adopted as a case study to enthrone successful entrepreneurship in Africa. Indeed, Konga has attained the status of a case-study vision-bearer in entrepreneurship.


To further interrogate this issue, it becomes necessary to query thus; ‘can economies conjure accelerated and sustainable development without entrepreneurial Vision-bearers? Conventional reasoning suggests that it is most unlikely; even with the best politicians on board as drivers of a national development framework. Therefore, we are tempted to conclude and agree that there can be no viable economy without entrepreneurship as the architect, builder; as well as pilot of genuine economic development.


Entrepreneurship has been identified and described by many economists as a vital force in the process of industrialization and innovation; particularly for economic and social development in general. This is because, the mission of economic development essentially invigorates and delivers change.

ALSO READ: Konga CO-CEO to speak today on global conversation on e-commerce in Africa

Over the years, Konga has mustered so much cognate corporate values and entrepreneurial experiences. Leveraging Konga’s business models and values; Nigeria can fast-track her economic development ecosystem into a world-class productive value-chain, wealth creation and recognition. The entrepreneurship storyline at Konga reveals that there are many uncommon processes, strategies, experiences, and success lessons to be learned.


Konga: A Case Study for African Entrepreneurship - Chris Uwaje


This assumption is anchored on her constant and sustainable business development model and classified progress; which have been attained at both national and international levels.


First, the entrepreneur is the backbone to the creations of new enterprises and industries that energize the economy and give birth to thousands of new clusters of Start-up business innovation. This goal is achieved by anticipating the future-of-things.


Secondly, Konga leverages homegrown innovation experiences which are flavoured to garner and sustain the following; capital formation; improvement in per capital income by exploiting opportunities of goods and services and converting their values into wealth creation; employment generation by upskilling youth capabilities and creating millions of direct and indirect jobs;  improvement of living standards, application of backward and forward linkages that spur creativity and innovation value-chain; reducing unrest and social tension in youth population development crisis; providing hope and quality of life to millions of families out there, and many more.

ALSO READ: Konga to employ over 1m Nigerians, Africans by year 2025



Thirdly, the Konga entrepreneurship model is a process-centric system that evolves and follows a track-record of product-evolution. This entrepreneurial thinking-machine process evokes the creativity and innovation value chain which energizes, stimulates, and commercializes economic growth; as well as development changes. The meeting point within this threshold is the fusion of knowledge, research, technology and innovation to deliver unique and thriving market-place activities.


The amazing milestones are attestation of the fact that Konga has turned the above strategic processes into a successful religious model for entrepreneurs across Africa and the world at large. Meanwhile, there is a moral lesson as well. That is, the hallmark of Konga’s business success is deploying and delivering the principle of trustworthiness and ethical values; notably as the bedrock for successful and sustainable entrepreneurial business.


These awesomely packaged values progressively earn the recognition and acceptance of her customers who receive first-class quality products and services and unlimited satisfaction from the Konga business model.


For the completeness of this narrative, it is vital to emphasize that there are ordinary entrepreneurs; deliberate entrepreneurs; accidental entrepreneurs; foresighted and visionary entrepreneurs; gifted entrepreneurs, and above all, genetically addicted entrepreneurs! The Konga value-chain can therefore be summarized as master of critical capital assessment; the acclaimed leader in confident-marketing strategy; torchbearer in anticipating and forecasting the future with its embedded risk factors.



Konga: A Case Study for African Entrepreneurship - Chris Uwaje


It also includes carefully selecting, influencing and promoting quality skilled labour-force rather than quantity; deploying world-class infrastructure is also one of the obsessions of the Konga brand; building superior collaboration framework by assessment and selecting quality partnership with international signature.


ALSO READ: Konga: First African company to set up shop in Space – Dr. B.B.Usman


The entrepreneur is addicted to the market size, location, and marketing ingenuity of the brand-bearers; with Konga standing out shoulder-high amongst others. Social and psychological factors also stand tall on the success score-card of the entrepreneur; consciously aware that the brand is accountable to customers and society at large.


Within these brackets, Konga’s achievements to date has earned the thrust and respect of the public and private sectors. No wonder therefore that Konga is putting finishing touches into her plans to set up an e-Commerce shop in Space as the first African Company to do so! 



What Next for Konga? Watch out for the Konga Institute of Technology Entrepreneurship (KITE)! Education is core to entrepreneurship success. And very soon, like the Harvard Business School; those who would attain future ice-breaking records in space-commerce will make it a duty to graduate from Konga’s Institute of Technology Entrepreneurship.


Behind the success of self-made millionaires and billionaires are many unwritten secrets and strategic interventions. Only constructive baseline studies will reveal their true business tenacities, strategic techniques and survival instincts. Africa can benefit immensely from the corporate entrepreneurial experiences of Konga. In other to broadening the frontiers of entrepreneurship for sustainable economic development; it becomes imperative to institute an Africa-wide research mechanism to promote and sustain best practices in molding entrepreneurs out of Africa for quality-of-service delivery, sustainable business models and global competitiveness.



Konga: A Case Study for African Entrepreneurship - Chris Uwaje


To address and conquer the monumental challenges plundering Africa’s wealth; ranging from education, poverty, energy, shelter, food, science-and-merit-last models, insecurity, unemployment, underemployment, youth insurrections, crime, brutality; as well as discrimination in governance and leadership domain, etc; the assurances that such case study will reveal astonishing ideas and creative framework for Africa to compete globally, relying on core-competences.


For example, Africa can build digital software Unicorn businesses turning her into the next global destination for sophisticated solutions that can argument Quantum Computing, AI, Blockchain, Robotics and other complex ICT Systems and solutions. To create wealth for Africa, a case study on Konga’s business model, strategic framework and trust-based delivery logistics may afterall reveal the beginning of wisdom.


Finally, majority of customers affirm that Konga always keeps her words. 

About The Author

Osigweh Lilian Oluchi is a graduate of the University of Lagos where she obtained a B.A (Hons) in English, Masters in Public and International affairs (MPIA). Currently works with 1stnews as a Database Manager / Writer. [email protected]

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