MTN Group emerges most valuable African brand

MTN Group emerges most valuable African brand

MTN Group now holds the title of the most valuable African brand with a  brand value of US$3.3bn. This is according to the Brand Finance Africa 150 2020 ranking. According to Brand Finance, the company has celebrated healthy profit margins and vast growth in subscribers. Brand value describes a company’s net economic benefit attained when the brand gets a permit for the free market.

The survey set out to figure out the effect of coronavirus on the brands listed. This information was then compared to the value of the brand before COVID-19 became a pandemic. The survey classified the telecommunication sector as “limited impact.” This will translate to mean potential brand value growth or minimal or minimal brand value loss.

It was further attributed to the crucial function telcos play in ensuring people stay connected amidst COVID-19.

Before now, Brand Africa named the MTN Group the most valuable South African brand. This was owing to MTN’S dedication to improving the customer experience for subscribers. They were also able to bring 19,000 staff to share the belief that people deserve to enjoy modern connected life.

The MTN Group is a multinational telco company that launched in 1994.

With its head office in Johannesburg, the company has other branches in Europe; Asia; and many other African countries. As an evolving market player, the MTN Group has a clear cut goal to ensure its customers have access to a brave new digital world. The customers cut across the group’s over  260 million people.

Furthermore, the group is under South Africa’s JSE security exchange with the code, “MTN.”

They are currently in the course of “pursuing a bright strategy with a focus on growth in data, fintech and digital businesses in Africa.”

Most admired brand

In May, Brand Africa announced MTN as the most admired brand in Africa. The telco shares the title with the industrial conglomerate, Dangote. The announcement was made at a virtual event with Stock Exchange CEOs of Nigeria; South Africa; and Kenya.

Although African companies only had 13 spots in the 100 entries in the 2020 survey, MTN ranked above companies like DSTV and Glo. The company ranked 7th of 10 companies in the Most Admired Brands in Africa category.

In the Most Admired African Brands prompted and unprompted category, MTN ranked top.

The company ranked first and second, respectively.

MTN Group has the belief that everyone deserves a modern connected life.

About The Author

Kingsley Alaribe is a Digital Marketer with 1stNews, and writes the weekly column, Strangers and Lovers. He is also a Data Scientist. Email: [email protected]

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