Sometime in March, MTN announced the intention to send 300 messages every month to its customer base of over 70 million customers.
Equally important, this was soon after the start of the coronavirus pandemic.
The feat is part of MTN’s Y’ello Hope package aimed at supporting customers during the pandemic; and it has now resulted in a spike in the short messaging service.
The move has shown itself extremely magnanimous. Its Q1 report for 2020 shows over 1 billion free text messages sent by MTN customers within a month of the offer.
The offer allows customers to send 10 free SMS daily for 30 days to all networks. The cost of each message is N4, meaning MTN offset an estimated of ₦4 billion worth of messages in one month.
The idea to offer SMS incentives was based on the statistics; which shows that over 30% of customers are not MTN subscribers. They are also the most vulnerable Nigerians impacted by the COVID-19. Other benefits include free 100MB daily to access verified information on health platforms; such as the Nigeria Centre for Disease Control (NCDC); World Health Organisation (WHO); and mPulse, MTN Teens platform.
The network provider initiated the Y’ello Hope Package in order to support its customers and communities alongside the government’s efforts to control the spread of the COVID-19. This is also top ensure that customers stay connected to their family and friends during the ongoing pandemic.