Nigeria, global leader in online shopping via mobile devices – Report

Nigeria, global leader in online shopping via mobile devices – Report

Nigeria has emerged as the leading country for online shopping via mobile devices.

This was disclosed in a report published by Finbold, a UK-headquartered finance-based publication.

The report says Nigeria and South Korea are the global leaders among countries that made online purchases via mobile devices. Both countries account for 65% of all mobile e-Commerce transactions, as at April 2021.

China is ranked third on the list, with the Asian giant tied with Indonesia, representing 64%. Among the top ten countries, Asia is dominating, accounting for 80% of the entrants.

In North America, Mexico tops with 53% of all e-Commerce transactions going through mobile devices; ranking 16th overall.

The United States ranks second from the region and 35th overall, with a score of 29%.

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Nigeria

In addition, the report has identified free delivery as a major driver of online purchases. Free delivery comes in at 52.6% in a survey carried out by the medium; followed by coupons and discounts at 40.3%. Furthermore, quick and easy check out ranked 29.6%  as a reason encouraging online shoppers to buy a product.

The Nigerian e-Commerce industry, the biggest in Africa, is currently dominated by Konga, which has outstripped competition with a series of innovative ideas and strategic investments.

Meanwhile, MTN Nigeria, one of the country’s biggest telecoms operator, has warned of a potential disruption in service due to rising insecurity.

The development comes against the backdrop of a worrisome wave of insecurity in Nigeria.

MTN had intimated its customers of the situation in a message seen by Reuters. Equally important, the development has seen MTN become the first company in Nigeria to acknowledge a possible disruption to its services due to the disturbing level of insecurity in the country.

“Sadly, we must inform you that with the rising insecurity in different parts of Nigeria; service delivery to your organization may be impacted in the coming days.

“This means that in some cases, our technical support team may not be able to get to your site and achieve optimum turnaround time in fault management as quickly as possible,’’ MTN had purportedly written to customers.

 

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