ITB India has announced the Saudi Tourism Authority (STA), Saudi Arabia, as the official partner country of the 2021 event. The inaugural ITB India Virtual Event, being held on April 7th-9th, is an annual business-to-business trade show and conference specifically curated to build a bridge to the Indian and south-Asian travel market.
STA is responsible for raising awareness of Saudi Arabia, the authentic home of Arabia, as a destination.
“The Saudi Tourism Authority’s building a global community dedicated to driving awareness of Saudi Arabia as a unique tourism destination; offering authentic Arabian experiences to cultural explorers from around the world,” said Fahd Hamidaddin, chief executive officer of STA.
“The destination’s wealth of heritage sites, its dynamic urban centres; and the warm hospitality of the Saudi people make it a compelling destination for travellers seeking the new, unexpected stories that make a journey truly memorable.”
“Saudi offers Indian travellers a unique experience; grounded in Saudi hospitality and redolent of Arabian mystery,” said Hamidaddin.
“Our partnership with ITB India is an important part of our long-term objective; to engage, inspire, invite as well as delight Indian travellers to Saudi.”