Should Portable tone it down or should he continue to flood the industry with music?
It’s barely two months since the world first heard about Portable; and the guy has already got three songs out. Although I don’t expect anyone to keep up the pace, I believe he should know when to rest and stop being on the internet for the wrong reasons; except it’s for his positive branding and good contents.
His previous release, “Ogo Forever” is yet to even crack anything or even make any kind of wave; and he has already put out another one.
Trying to keep up with the game and fame attached to it isn’t easy; but it should be worth it, especially in the songs he dishes out.
Truth be told, although the sky is wide enough for every bird to fly, Portable isn’t like the rest of the guys who have had this kind of wave in the past. There are doubts that he’ll make waves of the likes of Small Doctor or Zlatan Ibile, or Bella Shmurda when they ventured newly into stardom.
Music to Portable is for the Fame rather than the passion for it, and thank God for Olamide who changed him forever. Portable did “Zazoo” though, and it was undoubtedly a smash. He’s got the momentum; probably the most he’s ever gonna have.
So, I guess his management should deduce the possibility to drop a lot of content, and consequently manage to stay afloat. Either he swings this or he won’t remain to be seen.
But Portable needs time; most especially the time to hone his talent, to grow and to develop his artistry.
Being a street artist doesn’t mean he wouldn’t need to go through that development phase where he’s just low-key and works on a lot of stuff that never comes out.
However, that’s not the case here. Looks like we will be getting every song Portable makes now, but, honestly speaking, that’s not good for anybody.
Not only will he burn out, but what happens when he stops being impressive? Or when someone else comes and takes his shine? That’s bound to happen, isn’t it?
Don’t get me wrong, his latest song with Barry Jhay is not all that bad, but it’s way too early for us to have three Portable songs already.
His management should advice him to slow down a bit for now, because he’s moving on a lane much too fast.
His management should also look into the area of transforming his brand identity to an attractive brand that can bring business deals and continue to make songs, then try do some collaborations, maybe, have some contents worthy of sponsorship around online; and when the time is right, come back.
But being all over the place right now with mediocre music just won’t do him any good.
Osigweh Lilian Oluchi is a graduate of the University of Lagos where she obtained a B.A (Hons) in English, Masters in Public and International affairs (MPIA). Currently works with 1stnews as a Database Manager / Writer.
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