Snoop Dogg has signed a deal with former Apple executive Larry Jackson to release brand-new solo albums. He is also to make available the legendary catalog of Death Row Records to the general public.
Kanye West and Drake have both mentioned Jackson, the former global creative director of Apple Music, in their songs. This week, Jackson launched gamma, a new music firm that is prepared to disrupt the music industry. He has already partnered with a number of other A-list celebrities.
Gamma is described by Billboard as “a one-stop media company that creates, distributes, and markets content, from music to podcasts to films, offering resources and guidance to artists who want to build their brands and expand beyond music” with a reported $1 billion in funding and powerful backers like Apple, A24, and Todd Boehly’s Eldridge.
Two future albums from Snoop Dogg and distributing Death Row’s catalog — which includes Snoop’s Doggystyle, Dr. Dre’s The Chronic and 2Pac’s All Eyez On Me — are among the first slate of projects that have been announced.
Gamma covertly oversaw Death Row’s catalog’s publication on TikTok last month. This happened around a year after Snoop took over as the label’s new owner and removed some of the label’s music from streaming sites due to concerns about artist payouts.
According to Billboard, the deal is a long-term partnership between Snoop and gamma. It also allows rights to revert back to the 51-year-old rapper.